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"This book does precisely everything you desire a textbook to do. It brings students with a wide array of concepts, issues and debates in media studies and sets them within critical, yet accessible, contexts. Through a guided and fully illustrated tour of textual, political, economic, social, technological and regulatory concerns the readership encouraged to grasp the fundamentals in the field. It is full of both contemporary and classic examples, links to online resources and probing inquiries to both cement understanding and challenge assumptions. It is effortless to learn and really should be the bread and butter of each and every media student’s diet." – Natalie Fenton, Goldsmiths, University of London
"The fifth edition of The Media Student’s Book will be the best textbook on the media available about the planet today. It is an invaluable resource not simply for students, but additionally for scholars of media and cultural studies. Beautifully produced, with full-colour images, informative sidebars and knowledge boxes working in tandem with Gill Branston and Roy Stafford’s engaging text, the newest edition addresses every and any topic in media studies today: documentaries, new media, globalization, advertising, news, and media regulation. With an important chapter on research methods and innumerable suggestions for activities, assignments and projects, this book will locate a home in media studies courses everywhere." – Imre Szeman, University of Alberta, Canada
"A terrific new edition, a re-write which takes for the challenges of Web 2 and uses it to explore and analyse the complexity of media production and use. A brilliant introduction to media studies having a selection of accessible and up-to-date examples and student exercises which can be thought-provoking and engaging. The re-design presents the material vividly as well as the cross-referencing towards the companion website makes this a superb resource. Case studies provide a fantastic basis for course activity while the clear advice on research methods and references is invaluable support for project work. The editors are experienced teachers plus it shows.
Branston and Stafford’s enthusiasm for any wide selection of media is infectious but they don’t shy away from tricky issues like media ownership, regulation and environmental impact. In this kind of fast-moving world, updating this classic text book was an almost impossible task; to complete it so well is often a tremendous achievement." – Christine Geraghty, University of Glasgow
"This is definitely an excellent core text for fresh undergraduates, offering breadth, balance plus a wealth of guidance towards further reading and research. " – Christa van Raalte, Teesside University
"The fifth edition of The Media Student’s Book could be the best edition yet. Its reorganized and revised contents make the material more accessible and also provide valuable updated overviews of contemporary developments both in new and longer-standing forms of media. One in the book’s major strengths is its combination of detailed up-to-date accounts of contemporary media forms together which has a deeper historical and theoretical perspective. The widespread inclusion of discussions and case studies on media texts and genres which may have emerged because the fourth edition also ensures the book’s continuing ability to dialogue with media students and also to provide a focused account in the contemporary media landscape." –Hilary Dannenberg, University of Trier, Germany
"This book breaks along the discipline into concepts, then shows how each certainly one of these links to others. It makes sense with the huge interdisciplinary area of media studies by providing clear definitions of key concepts, illustrated with up-to-date examples as well as a wealth of external links. The language is easy and direct without being patronising. As well as allowing students to understand different approaches within media studies, this book will be a useful tool in essay writing along with other assessment projects. Perhaps most importantly, because of the range of examples used and its particular thought-provoking style, I do believe after reading this, students will apply what they read and through that at the very least begin to see the media around them. I believe both lecturers and students will find this interesting, stimulating and very useful." – Carole Fleming, Nottingham Trent University
"Branston and Stafford still provide the best, one-stop resource for media studies with the incredible variety of material and contemporary case studies presented in the conversational style. The book links itself on the broader mediasphere with the archiving more material online and references sending students to youtube clips and short films, encouraging students to be active participants inside process of learning about media in lieu of simply passive readers with the text.
Through the expansive coverage, information distilled and ideas on display, The Media Student’s Book will remain an invaluable resource for students on their studies, also as for many academics and those involved inside the analysis and coming of media more generally." – Jason Bainbridge, Swinburne University of Technology, Australia
Student Feedback:
"The new edition is great! It is accessible and easy to relate to. The use of normal everyday examples which a student will came across instead of academic (probably unseen ones) makes understanding difficult theories and philosophies simple and straight-forward. It is much like somebody your age is explaining it. I prefer the actual way it acknowledges the change inside way people learn, having a greater reliance around the internet and absorbs this into its design and layout. The 'Explore' sections may also be really well put together as they make you aware of all the media issues that saturate your day-to-day life that you've grown to ignore or take for granted, and so they make you take a step back and critically analyse them." – Charlotte Dean, Media Studies student at St Andrews University
"I think the new edition is fantastic. It's very comprehensive and the examples used are extremely relevant to the topics discussed. I like the side information because it explains key concepts for readers who will not be mindful of their meaning. Also, the additional websites and exercises I am will enhance learning and allows students to activate more using the topics covered. In the introduction, I like how readers can feedback towards the publishers directly by email. I do believe it displays two-way media and new media culture very well." – Anna Jordan, Media Studies student at Stirling University
Gill Branston is Honorary Senior Lecturer at the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Stafford is often a freelance lecturer, writer and examiner in media education and training.
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